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Turning Onboarding into a Growth Engine: How Greenmusk Helped Launch Bionic Academy
May 6, 2025
At Greenmusk, we specialize in helping companies transform their expertise into engaging, scalable learning experiences. So when Bionic Advertising Systems came to us with a big vision—to launch a free, self-service academy that would train and certify users in media planning and buying—we knew it was the perfect match.
The challenge? Speed. Bionic needed to shift from time-consuming, manual customer onboarding to a digital-first experience that could serve customers, partners, and internal teams at scale. In just a few months, we partnered with their team to build out an entire suite of high-impact video content, designed for Gainsight, narrated with Synthesia, and polished using Camtasia and Wistia.

The results speak for themselves:
✅ 150+ certifications issued
✅ Massive CSM time savings
✅ A fully open, scalable academy that drives product adoption
“We don’t just want tool tips. We want full, structured training programs.”
🎥 Our Solution
Greenmusk produced over 120 engaging, LMS-ready video lessons to populate the Bionic Academy, aligned with real user workflows and certification paths.
We supported them with video editing, production, and collaborated with their subject matter experts (SMEs) for an efficient content production process. This project is a great example of how a high-quality academy can be developed and launched quickly.
We’re passionate about helping companies implement new training programs that upskill teams and drive growth—and we’re proud to have been part of BionicAds’ journey.
🎙️What Our Customer Said

📦 Content Output at a Glance
Phase | Modules | Lessons | Turnaround |
Phase 1 | 20 | 87 | 2 months |
Phase 2 | 20 | 41 | < 2 months |
Our Process
✅ Learning Discovery
✅ Project Management Set-up
✅ Developing
✅ Review
✅ Approval
✅ Publish

🧠 Learning Paths Covered
We brought Bionic’s certifications to life through modular, video-based lessons for each learning path:
Certification Program | Est. Time | Modules |
🧭 Media Planning Professional | 2 hrs | 10 |
🧠 Media Planning Expert | 1 hr 20 min | 7 |
💼 Media Buying Professional | 40 min | 2 |
🛠️ System Admin Professional | 1 hr | 4 |
📅 Project Management Pro | 15 min | 1 |
🧾 Configure Your Advertisers | 30 min | 2 |
🏗️ Build Your Media Plans | 1 hr 30 min | 7 |
🎯 Present & Monitor Media Plans | 30 min | 3 |
⚙️ Administer Your Account | 30 min | 1 |
🔑 Why It Worked
✅ Fast & high-quality production
✅ Flawless project management by Greenmusk Team
✅ Daily communication for progress
✅ Weekly sync & follow-up meetings for deliverable outcomes

🚀 Ready to Build Your Academy?
We partner with fast-growing SaaS and tech companies like Bionic to scale their training programs, accelerate user onboarding, and reduce support tickets—all through high-impact, LMS-ready content. Our solutions empower platforms to educate users efficiently, drive engagement, and unlock growth at scale.
Looking to enhance your training and customer onboarding programs?
Let’s connect and explore how we can support your growth.